# A _Brand & Website Refresh_ for Acme Co. A complete rebrand and a fast, modern marketing site — designed, built, and launched in fourteen weeks. Here's exactly what we'll do, when, and what it costs. Prepared by **Meridian & Co.** For **Dana Whitfield, VP of Marketing** Date **June 30, 2026** Proposal **PRO-2026-0488** **14 wks** From kickoff to a live, fully launched site **1 system** A brand & component library your team owns forever **+38%** Projected lift in qualified leads, based on comparable rebrands --- ### Scope of work ## Everything that's included Four workstreams, one team. Each deliverable below is fixed-scope — no vague "and more" — so you know precisely what you're getting. 01 ### Brand identity A confident, modern identity that finally looks like the category leader Acme already is. - Logo system — primary mark, monogram, and responsive lockups - Color palette, typography scale, and an iconography set - Voice & tone guide with messaging pillars and example copy - A 40-page brand guidelines PDF your whole team can use 02 ### Website design A 12-page marketing site designed mobile-first, from the homepage down to the smallest empty state. - Sitemap, wireframes, and two homepage design directions - High-fidelity designs for all 12 pages, desktop and mobile - A reusable component & design-token library in Figma - Accessibility pass to WCAG 2.2 AA contrast and focus standards 03 ### Build & launch We build the site on a fast static stack and ship it — no hand-off-and-pray. - Production build with a CMS your marketing team can edit - Analytics, SEO metadata, sitemap, and 301 redirect mapping - Performance budget: sub-1.5s loads and 95+ Lighthouse scores - Launch day support and a 30-day post-launch warranty 04 ### Enablement You leave the engagement able to run the brand and the site without us. - Two live training sessions for your marketing team (recorded) - A Loom library covering every common edit and publish flow - A 30-day Slack channel for questions after launch --- ### Timeline ## Fourteen weeks, five gates Each phase ends at an approval gate. Nothing moves forward until you've signed off, so you're always in control of the schedule. 1 ### Discovery & strategy Weeks 1–2 Stakeholder interviews, a competitive audit, and a written strategy brief we both sign off on before any pixels move. **Strategy brief approved** 2 ### Brand identity Weeks 3–5 Two identity directions, one round of refinement, and a finished brand system delivered as guidelines plus working files. **Brand system delivered** 3 ### Website design Weeks 5–9 Wireframes to high-fidelity designs for all 12 pages, reviewed in weekly working sessions so there are no big surprises. **All pages approved** 4 ### Build & integrate Weeks 9–13 We build the site, wire up the CMS, migrate content, and put everything through QA on real devices. **Staging site ready for review** 5 ### Launch & handoff Weeks 13–14 Final QA, go-live, performance verification, and two training sessions that leave your team fully in control. 🎉 **Live & handed off** --- ### Investment ## Choose the engagement that fits Pick a tier to build your agreement — the accept form below updates automatically. Most teams your size choose **Signature**. ### Essential A focused refresh to get you looking sharp, fast. **$18,000** fixed project fee - Brand identity refresh - 6-page website - CMS for blog & landing pages - 1 training session - 30-day warranty - Full brand guidelines book - Ongoing retainer ### Signature The complete rebrand and site, built to scale. **$32,000** fixed project fee - Full brand identity system - 40-page brand guidelines book - 12-page website + design system - Editable CMS for the whole site - 2 training sessions + Loom library ### Partner Everything, plus a team in your corner after launch. **$54,000** project + 3-month retainer - Everything in Signature - 3-month post-launch retainer - Monthly design & growth sessions - Priority Slack support - Quarterly performance reporting --- ### Good to know ## A few common questions ### What do you need from us to start? A single point of contact for approvals, access to your current analytics and brand assets, and roughly two hours a week of review time at the gates. ### What if our timeline slips? Phases are gated by your approvals, so the schedule flexes with your feedback. We re-baseline the launch date together whenever a gate moves. ### Can we change tiers later? Yes — you can upgrade from Essential to Signature mid-project and we'll credit the difference. Downgrades aren't possible once a phase is underway. ### Who owns the work? You do. On final payment, every source file, design token, and line of code is yours, with no lock-in to us or any platform. --- ### Your agreement **Client** Acme Co. **Engagement** Signature **Project** Brand & Website Refresh **Deposit due (40%)** $12,800 **Total project fee** $32,000 - A 40% deposit is due on acceptance; 30% at the brand milestone; 30% on launch. - The fee covers two rounds of revisions per deliverable; further rounds are billed at $180/hr. - Timeline assumes feedback within 3 business days at each review gate. - Acme Co. owns all final deliverables and source files on final payment.