Sales proposal recipe | Spacefast

A Brand & Website Refresh for Acme Co.

A complete rebrand and a fast, modern marketing site — designed, built, and launched in fourteen weeks. Here's exactly what we'll do, when, and what it costs.

Prepared by Meridian & Co.
For Dana Whitfield, VP of Marketing
Date June 30, 2026
Proposal PRO-2026-0488

14 wks From kickoff to a live, fully launched site
1 system A brand & component library your team owns forever
+38% Projected lift in qualified leads, based on comparable rebrands

Scope of work

Everything that's included

Four workstreams, one team. Each deliverable below is fixed-scope — no vague "and more" — so you know precisely what you're getting.

01

Brand identity

A confident, modern identity that finally looks like the category leader Acme already is.

02

Website design

A 12-page marketing site designed mobile-first, from the homepage down to the smallest empty state.

03

Build & launch

We build the site on a fast static stack and ship it — no hand-off-and-pray.

04

Enablement

You leave the engagement able to run the brand and the site without us.

Timeline

Fourteen weeks, five gates

Each phase ends at an approval gate. Nothing moves forward until you've signed off, so you're always in control of the schedule.

1

Discovery & strategy

Weeks 1–2
Stakeholder interviews, a competitive audit, and a written strategy brief we both sign off on before any pixels move.
Strategy brief approved

2

Brand identity

Weeks 3–5
Two identity directions, one round of refinement, and a finished brand system delivered as guidelines plus working files.
Brand system delivered

3

Website design

Weeks 5–9
Wireframes to high-fidelity designs for all 12 pages, reviewed in weekly working sessions so there are no big surprises.
All pages approved

4

Build & integrate

Weeks 9–13
We build the site, wire up the CMS, migrate content, and put everything through QA on real devices.
Staging site ready for review

5

Launch & handoff

Weeks 13–14
Final QA, go-live, performance verification, and two training sessions that leave your team fully in control.
🎉 Live & handed off

Investment

Choose the engagement that fits

Pick a tier to build your agreement — the accept form below updates automatically. Most teams your size choose Signature.

Essential

A focused refresh to get you looking sharp, fast.

$18,000
fixed project fee

Signature

The complete rebrand and site, built to scale.

$32,000
fixed project fee

Partner

Everything, plus a team in your corner after launch.

$54,000
project + 3-month retainer

Good to know

A few common questions

What do you need from us to start?

A single point of contact for approvals, access to your current analytics and brand assets, and roughly two hours a week of review time at the gates.

What if our timeline slips?

Phases are gated by your approvals, so the schedule flexes with your feedback. We re-baseline the launch date together whenever a gate moves.

Can we change tiers later?

Yes — you can upgrade from Essential to Signature mid-project and we'll credit the difference. Downgrades aren't possible once a phase is underway.

Who owns the work?

You do. On final payment, every source file, design token, and line of code is yours, with no lock-in to us or any platform.

Your agreement

Client Acme Co.
Engagement Signature
Project Brand & Website Refresh
Deposit due (40%) $12,800
Total project fee $32,000