# The dish

## What it makes.

Northwind

# The control plane for internal operations

Turn your data warehouse into governed internal tools — built by the people who use them, trusted by the people who run on them.

Seed round · 2026 · Confidential

## The problem

## Companies run on internal tools that nobody trusts.

Operations lives in spreadsheets, Retool one-offs, and Slack threads. Every change is a data-team ticket — and the backlog is measured in weeks.

40%
of data-team time spent on internal CRUD apps instead of analysis

3.2 wks

median wait for an ops tool change to ship through engineering

11

disconnected internal tools at the average 200-person company

"Half my analysts are now a help desk for the ops team. We can't hire our way out of it."

— Head of Data, Series-B logistics company

## The solution

## Northwind makes the warehouse operable.

Connect Snowflake, BigQuery, or Postgres. Operators build the tools they need on live, governed data — no engineering ticket, no data copy, no shadow database.

### Build

Drag-and-drop apps over live tables. Forms, queues, approvals, dashboards — writing back to the warehouse safely.

### Govern

Row- and column-level policies, SSO, and a full audit log. Who changed what, when, and why — by default.

### Trust

Every app and every write is versioned. Preview changes, ship behind approval, roll back in one click.

## Governed by construction.

An operator action is a policy-checked, audited, reversible transaction — not a raw SQL update.

```yaml
# northwind policy — refund_queue.app
write refunds:
  table:    finance.refunds
  who:      role in [ops_lead, finance]      # SSO group
  guard:    amount <= 500 or approval(finance_manager)
  audit:    actor, before, after, reason     # always on
  rollback: enabled                          # one click, any version
```

Operator→Policy check→Approval→Warehouse write→Audit + version

## The market

## Internal tooling is a budget line, not a niche.

Spend is shifting from build-it-yourself and low-code point tools toward governed, warehouse-native platforms.

**$48B TAM**

Internal tools + analytics applications, worldwide

**$9B SAM**

Mid-market warehouse-native app tooling

**$420M SOM**

Obtainable in 3 years at current motion

**Bottom-up:** ~60,000 mid-market companies on a cloud warehouse × ~$40K ACV.

## Traction

## Pulling, not pushing.

Live since January. Twelve design partners, five paying, zero churn — and expansion inside every paying account.

$182K

ARR

22%

MoM growth (last 4 mo.)

131%

net revenue retention

0

logos churned

$4K Jan

$6K Feb

$9K Mar

$12K Apr

$15K May

$18K Jun

Monthly recurring revenue · 2026

## The ask

## Raising a $4M seed to reach $2M ARR.

18 months of runway to a Series-A-ready business: repeatable GTM, SOC 2, and warehouse-native depth no point tool can match.

### Use of funds

- Engineering & product 60%
- Go-to-market 25%
- Security & ops 15%

### Milestones to Series A

- $2M ARR · 40 paying accounts
- Self-serve onboarding, < 1-day time-to-value
- SOC 2 Type II & enterprise SSO/SCIM
- BigQuery + Databricks connectors GA

**Team:** Priya Nair (CEO, ex-Stripe payments infra) & Marcus Hale (CTO, ex-Looker query engine). Together we've shipped governance tooling to thousands of teams.

## Let's make the warehouse operable.

We'd love to walk you through a live build on your own schema.